To Stage or Not To Stage

June 7, 2012

Presentation is Everything

 Realtors agree there is no question.

Home Sellers,Staging to Sell,Rosemary Joles,Inman News,Simplify Staging and Redesign, Photo Courtesy of the Daily Green

Twenty years ago, Laura, one of my friends, and I were planning some refreshments for a get together. We talked about cookies and chips and the usual fare. Then to my surprise she mentioned serving oranges. “Oranges?” I said, doubtful that anyone would be interested in something so basic. She laughed and said that people will eat anything if it is presented properly. We cut them up into attractive wedges that were easy to eat. Well, she was right. The oranges were a hit. The only thing needed was the right presentation.

Homes are a bit like those oranges. When we show a home to a prospective buyer, we want to show that home in its best possible light. A home should feel like a good fit from the moment the buyer walks in the door. We only have one opportunity for that first impression.

Remember how expensive home purchases can be. An updated home looks veryappealing when one knows the budget is going be tight for a while afterward. As sellers, we want to use tried and true methods that will draw the buyer in, and hiring a stager is money well spent.

Home Sellers,Staging to Sell,Rosemary Joles,Inman News,Simplify Staging and Redesign, Photo Courtesy of Baking Bits and Bobs

Statistics show that staged homes sell faster. In a recent study done by the Association of Staging Professionals ASP, the data says staged homes sell 83% faster. Staged homes also sell for more money. The same study said 6.9% more money. That doesn’t take into consideration monthly mortgage fees and insurance that the seller is also paying while their home sits on the market. Staging a home costs less than your first price reduction.

An important aspect for sellers to consider is the competition. What do competing properties in their neighborhood offer? Bernice Ross, a writer for Inman News, has an outstanding article entitled Sell your sellers on staging.

She lists some of key things for sellers to consider in preparing their homes for sale. Apart from being a Real Estate Industry leader and author, Bernice recently sold her own home in one day with the help of stagers and the competition was tough.

Home Sellers,Staging to Sell,Rosemary Joles,Inman News,Simplify Staging and Redesign, Teen room before staging

 

Home Sellers,Staging to Sell,Rosemary Joles,Inman News,Simplify Staging and Redesign, Teen room staged

 

Read her article link.

Rita Mailheau of Simplify Staging and Redesign

For help staging your home, go to www.simplifysd.com, or email her at Simplify at rita@simplifysd.com.

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