The El Cajon City Council unanimously approved a $10,000 request from Noah Homes and other local organizations to host a two-day music festival in downtown El Cajon on Sept. 21 and 22.
The concert concept is an idea from the economic team of the LEAD East County Chamber of Commerce Leadership Class of 2013, said Meredith Munger, who spoke to the council on behalf of event backers.
Munger said the event will benefit Spring Valley-based Noah Homes, a nonprofit organization that provides residential care for adults with developmental disabilities, and El Cajon-based St. Madeleine Sophie’s Center, which also serves those with developmental disabilities.
El Cajon is already in the middle of a concert series, which entertains sizable crowds every Friday from 6 to 8 p.m. The concerts are scheduled through Sept. 27 and are held within Prescott Promenade, just off Main Street and Magnolia Avenue. The new event is expected to be held in the same area.
Munger told the council that the event will pay off in myriad ways for the city. She was also involved with the successful “Run EC” half marathon and 5K, which drew hundreds of runners and supporters in March.
“It’s a lot easier to sell music than a half marathon,” she said. Sponsors expect at least 2,000 people to attend.
The event will feature a “Best Band in San Diego” contest, which will include a day-of-event popularity vote and judging by employees of Taylor Guitars and Deering Banjos and members of the LEAD group.
Source: Karen Pearlman • U-T